Hub Member: Iogis Bach

Iogis Bach

28 October
2022

Leri Foxhall got the idea for Iogis Bach while on maternity leave. Because of Coid, there weren't many opportunities to meet other parents in groups with babies, and after seeing a baby yoga session on the web she decided to train to teach parent and baby yoga, and baby massage! Iogis Bach (Little Yogis) was born, therefore, with the intention of expanding access to health and wellness activities in the community.

Leri, we like the story of how the business idea came about. Tell us, how did you manage to move from idea to business?

I used to teach in a primary school and offered Yoga session to my class at that time. So, I have teaching experience. I applied for the Llwyddo’n Lleol programme and was successful! For 10 weeks I learned about the process of starting a business. We had training sessions, and 1:1 support from the Enterprise Hub also.

All the support was incredibly valuable, and I’ve learned so much on the journey. By now, the business is expanding and offering yoga to children in the community, as well as health and wellbeing sessions for schools.

Fantastic, it sounds like you really made the most of all the support on offer. Have there been any highlights on the journey so far?

Reaching the shortlist of the Llais Cymru 2022 awards, in the New Business category. The awards are for Welsh Women in business, and being nominated was a fantastic feeling, let alone making the shortlist.

Congratulations! What are your plans for the future?

My hope is that Iogis Bach will continue to expand, offering more classes for teachers, children in the community, and schools. I’ll also continue delivering these services in Welsh, which is important to help parents feel more comfortable in the sessions. I certainly feel more at home teaching sessions in Welsh.

Have you any advice you’d like to share with other entrepreneurs?

Definitely. First off, I’d say if you have an idea then just go for it. Things don’t always work out at the start so be prepared to persevere. There’s help out there so make sure you ask for it and build your connections and your network as you go. It’s difficult, but it’s worth it!

Great advice. Finally, how has the Enterprise Hub supported you?

The Enterprise Hub has been so valuable, especially the business mentor. It’s nice to have someone you can turn to when you’re not sure about something. Thank you!


Funded by the European Regional Development Fund through the Welsh Government.

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